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Event Details
Introducing, the SPD Master Class.
Our goal: an exclusive
bi-monthly workshop providing inspiration, education, hands-on skills
to SPD members through intimate access to well-respected, award-ridden,
top-dog design professionals. After this 1-day intensive workshop,
you'll have a new mentor, a deeper professional network, and a broader
skill-set to take to work on Monday morning.
Our plan: mentors will lead each 1-day workshop offering critical
analysis of one of their areas of expertise, using samples of their own
work as "case study" examples to provide insight into the editorial
process and to highlight the key factors that shape their body of work.
Each workshop will include conversations about and experiences with the
brainstorming process, how to collaborate with editors, keys to
proactive leadership, dealing with deadlines, working within and around
your budget, great research techniques, and more. The seminar day is
centered around in-class exercises, offering participants the
opportunity to learn from an intimate community of colleagues and under
the supervision and influence of a great mentor.
And for our first Master Class: Dirk Barnett // TYPIDENTITY
How does typographic storytelling create identity?
Join us
SATURDAY, APRIL 17th for a 1-day workshop where you will analyze
magazine identity through typeface, hierarchy systems, and editorial
voice. Explore effective type treatments in display copy, sidebars, and
infographics. Learn how fonts work together to subtly build the overall
look of the magazine.
Dirk Barnett is the Creative Director of Maxim magazine.
Previously, he was the Creative Director for BlenderKey
(the New York Times' real-estate magazine), Play (the New York
Times' sports magazine), Premiere and Popular Science.
Dirk's work has been recognized by the AIGA, the Art Directors Club, the
Type Directors Club, British Design & Art Direction, and the
Society of Publication Designers. He teaches at the School of Visual
Arts and has chaired and juried various design and illustration
competitions. He is currently the Vice President of SPD, where he has
been a board member for three years.
The day begins with breakfast approximately 8:30am, includes a catered lunch, and will end approximately 3:00pm.
When & Where
The Time Inc. Building (specific info will be sent upon confirmed RSVP)
1271 Avenue of the Americas
New York,
NY 10020
Saturday, April 17, 2010 from 8:30 PM to 3:30 PM (ET)
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Hosted By
The Society of Publication Designers (SPD)
SPD is a membership organization dedicated to promoting and encouraging excellence in editorial design across all print and digital platforms. Our members are art directors, designers, photo editors, photographers, illustrators and information graphics professionals, editors and students.
Since drafting its charter in 1965, SPD remains the only organization specifically addressing the visual concerns of print and digital editorial professionals, whether that be journalism, storytelling, service or more. Editorial design plays a crucial role in shaping and documenting our common history; as such, the efforts of the Society serve to educate and enlighten our members, and the general public about the importance of magazines, newspapers, and other publications.
